Build Your Brand Authority
If You Don't Have Trust, You Don't Have Anything
Something that I don’t see emphasized enough to current business owners and companies is the importance of humanizing your business. People are inundated these days with automated services, you call a number and you are given a pre recorded list of options, press 1 for yes or 2 for no, and by the time you get to a real person(if you get a real person) it’s an hour or more later. People are jaded, they don’t trust brands and see corporations as nothing more than faceless profiteers. Any advertisement shown to consumers is met with instant added scrutiny.
Imagine that Your Company or Brand is a Fictional Character with their own distinct human voice.
Engage in conversations with your clients, customers and audience
Have a Sense of Humor
Be More Like Wendy's
Engage Your Followers in Witty Banter
These strategies are all meant to add a more human element to your brand, but there’s an even simpler strategy you can use independently or in conjunction with the tactics I listed above; be yourself. Instead of trying to mathematically calculate the perfect way to create a “human” brand voice or trying to predict all your users’ behaviors, just stop thinking like a corporation and start thinking like a person. How do you talk to people in your own life? How do you relate to people? These considerations should be the driving force for your branding campaign.